<— My Work
TRIBALS
TRIBALS
Overview
Overview
Co-Founding a Solana NFT project from scratch, selling over 2,000 unique NFT's with a total revenue over £65,000. Led the on the marketing, branding, community and overall growth strategy of this project.
Co-Founding a Solana NFT project from scratch, selling over 2,000 unique NFT's with a total revenue over £65,000. Led the on the marketing, branding, community and overall growth strategy of this project.
Skills Demonstrated: Growth Strategy, Community Building, Graphic Design, Project Management, Leadership, Web3, Content Creation
Skills Demonstrated: Growth Strategy, Community Building, Graphic Design, Project Management, Leadership, Web3, Content Creation
Skills Demonstrated: Growth Strategy, Community Building, Graphic Design, Project Management, Leadership, Web3, Content Creation
Challenges:
Challenges:
1)
Creating an NFT project is tricky as it requires deep understanding of quickly changing trends in an extremely dynamic ecosystem
Creating an NFT project is tricky as it requires deep understanding of quickly changing trends in an extremely dynamic ecosystem
2)
The success of an NFT project widely depends on the growth and engagement of the community around it. Therefore, its extremely important to be unique in branding but also have a deep understanding of the market and customer sentiment in order for them to be interested and buy into the community.
The success of an NFT project widely depends on the growth and engagement of the community around it. Therefore, its extremely important to be unique in branding but also have a deep understanding of the market and customer sentiment in order for them to be interested and buy into the community.
3)
This also requires a big strategic marketing effort and constant content and engagement across digital touchpoints. Since the customer base is extremely demanding and the bar of sucess is high, this requires a great deal of activity in person too not just online, for example networking at web 3 events
This also requires a big strategic marketing effort and constant content and engagement across digital touchpoints. Since the customer base is extremely demanding and the bar of sucess is high, this requires a great deal of activity in person too not just online, for example networking at web 3 events
Hypothesis:
Hypothesis:
If we can understand and effecitively communicate that we can deliver on the aspects which we believe this particular community as a whole is being underserved we can significantly grow the brand and community traction
If we can understand and effecitively communicate that we can deliver on the aspects which we believe this particular community as a whole is being underserved we can significantly grow the brand and community traction
Strategy:
Strategy:
The strategy was multifaceted but in short we aimed to increase growth through high levels of social media engagement, as well as public appearance to show the commitment to the project. An aspect very much valued by the web3 community. Allowing for full transparency and direct communication with founders as well as partnerships with various other established projects was key in building our community. With particular focus on budget spend being on events, giveaways and prizes this came back several fold in engagement and growth
The strategy was multifaceted but in short we aimed to increase growth through high levels of social media engagement, as well as public appearance to show the commitment to the project. An aspect very much valued by the web3 community. Allowing for full transparency and direct communication with founders as well as partnerships with various other established projects was key in building our community. With particular focus on budget spend being on events, giveaways and prizes this came back several fold in engagement and growth
Results:
Results:
20,000+ followers across all channels in a matter of months
20,000+ followers across all channels in a matter of months
2,500 NFTs minted
2,500 NFTs minted
£65k raised in the depths of a bear market
£65k raised in the depths of a bear market
Reflection / Insights:
Reflection / Insights:
This was a project was incredibly challenging and demanding. Taught me a lot about the value of customer interaction for any business. As well as the importance of organisation and strategy to effectively deliver on promises and obtain tangiable results. I also learnt a great deal about communication and the importance of leadership and team management in fast paced and high pressure situations
This was a project was incredibly challenging and demanding. Taught me a lot about the value of customer interaction for any business. As well as the importance of organisation and strategy to effectively deliver on promises and obtain tangiable results. I also learnt a great deal about communication and the importance of leadership and team management in fast paced and high pressure situations
Ready To Work Together?
Me Too!
Whether It's Full Time or Freelance
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2024 All Rights Reserved
Ready To Work Together?
Me Too!
Whether It's Full Time or Freelance
Give Me A Message Here
2024 All Rights Reserved